Scoring in policies

Scoring is the second shaping step in a policy. It answers: among the feed records Discovery already put in the running, which ones should appear first? Filtering in the next step can reserve or guarantee slots after ranking.

Feed signals and shopper signals

Each ranking rule combines choices from two columns. Feed signals are attributes on each feed record (for example price or margin). Shopper signals are what we know about the current shopper (for example paying capacity). For each signal you select, choose High or Low to say which end of that signal should rank higher.

You can use feed signals alone, shopper signals alone, or both together in one rule. Add multiple ranking rules when you want different combinations — for example premium assortments for high-capacity shoppers and value assortments for others.

Example

The names below are illustrative. Your toggles show whatever signals are configured for the feed you selected in the policy wizard.

Suppose your feed has a PRICE signal and your shopper profile includes PAYING_CAPACITY.

Feed signal only

• PRICE · High — rank higher-priced feed records higher (premium assortment first).
• PRICE · Low — rank lower-priced feed records higher (value assortment first).

Feed + shopper together

Add two rules for fuller coverage:

• High PRICE paired with High PAYING_CAPACITY — surface higher-priced feed records to shoppers showing high paying capacity.
• Low PRICE paired with Low PAYING_CAPACITY — surface lower-priced feed records to shoppers showing lower paying capacity.

Tuning tip: use a single feed-only rule when everyone should see the same ordering; add paired rules when you want both premium and value paths covered.

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