Terms of Service

These terms govern your access to ACO — the console, the edge decision API, and the Shopify integration. By installing ACO you accept these terms. If you are accepting on behalf of a business, you confirm you have authority to do so.

What ACO is

ACO is a Shopify app. It connects to your store via the Shopify API, installs a pixel on your storefront to collect behavioral signals, and uses those signals to rank products on your recommendation surfaces. The decision API runs on ACO's regional edge-v2 clusters in AWS; your storefront calls it at page load to get a ranked product list.

ACO currently supports Shopify only. If your store migrates to a different commerce platform, ACO will stop functioning until a compatible integration is available.

Your account and store

One ACO installation covers one Shopify store. Each store has its own catalog sync, signal history, surfaces, and policies. If you operate multiple stores, each one requires a separate ACO installation.

Keep your console credentials secure. Notify us immediately if you suspect unauthorized access.

Acceptable use

You may use ACO to optimize product surfaces on your Shopify storefront. You may not:

• Send synthetic or fraudulent events to ACO — fake clicks, artificial impressions, or manufactured conversion signals. ACO's ranking models are built on your real shopper behavior; polluting that data degrades your own results and constitutes a breach of these terms.
• Attempt to extract, reverse-engineer, or replicate ACO's scoring models, signal computation logic, or internal APIs beyond what is publicly documented.
• Resell or sublicense ACO's functionality to third parties — including building a product on top of ACO's APIs and offering it to other merchants — without a written agreement.
• Use ACO in a way that violates Shopify's Partner Program Agreement or Acceptable Use Policy, including surfacing prohibited product categories.

Accounts found in violation may be suspended. We will attempt to contact you before taking action except in cases of clear fraud.

Billing

ACO is billed through Shopify's billing system. Charges appear on your Shopify invoice on your normal billing cycle. Cancelling ACO from the Shopify App Store ends your subscription at the close of the current billing period.

Service and fallback behavior

ACO's decision API runs on its regional edge-v2 clusters. If the API is unreachable when your storefront loads a surface, your storefront falls back to its default product ordering. No error is shown to shoppers; they see products as if ACO were not installed.

The pipeline — the background process that syncs your catalog and recomputes signals — runs on a schedule. Catalog syncs and signal aggregation run independently of the decision API, so a pipeline delay does not cause shopper-facing errors. It may mean that rankings reflect data that is a few hours old until the next successful run. See Advanced → Sync & freshness for details.

Intellectual property

ACO's software, edge workers, ranking models, and signal computation logic are owned by ACO and its licensors. You retain ownership of your catalog data. By connecting your store you grant ACO a limited license to process your catalog and behavioral data solely to provide the ranking service described here.

No guarantee of lift

ACO optimizes rankings toward the goal you set. The lift figures shown in the console reflect measured past performance on your store — they are not a promise of future results. Lift depends on your traffic volume, catalog size, and how well shopper behavior on your store fits the signals ACO is trained on. Stores with very low traffic will see slower signal accumulation and less confident results.

Changes to these terms

We may update these terms. When we do, we will update the date below and notify you via the console. Continued use of ACO after the effective date of a change constitutes acceptance of the updated terms.