Baseline & lift
Baseline is what would have happened without ACO. Lift is the difference.
ACO is only useful if it's measurable. Baseline is the comparison point; lift is the value ACO created versus that baseline.
Last updated: July 2026
Baseline is what would have happened without ACO. Lift is the difference.
ACO is only useful if it's measurable. Baseline is the comparison point; lift is the value ACO created versus that baseline.
Last updated: July 2026