What is ACO?

ACO automatically decides what products or content to show shoppers across your store, based on what you want to achieve.

• Want to help shoppers discover products they're more likely to buy?
• Want to promote what's trending?
• Want to increase the value of each order?
• Want to give more visibility to products that matter to your business?

You choose the goal. ACO uses your store's data and shopper behavior to continuously decide what to show and in what order.

Instead of manually deciding which products appear in every recommendation, carousel, or promotional placement, ACO makes those decisions automatically—and keeps adapting as your store changes.

You set the goal. ACO handles the decisions.

A quick example

Imagine you have a "Trending products" section on your homepage.

Without ACO, you might choose 10 products and leave them there until someone manually changes them. With ACO, you can simply tell ACO: "Show products that are trending and likely to drive sales."

ACO continuously looks at what shoppers are viewing, clicking, adding to their carts, and buying, along with the other information you provide. It then updates the products shown in that section as shopper behavior changes.

• A product starts taking off? It can move up.
• A product stops getting attention? It can move down.
• A new product starts performing well? It can get a chance to appear.

You don't need to keep checking the carousel or manually rearranging products. ACO keeps making those decisions for you.

And the same approach can be used anywhere you want to decide what shoppers see—from recommendations and featured products to other experiences you create for your store.

What ACO does, what it uses, and what you control

What ACO does

ACO continuously decides what shoppers should see and in what order, based on your goals and the data available to it.

That doesn't have to mean products.

ACO can optimize any content or items you provide, whether that's products, recommendations, homepage banners, offers, bundles, articles, or other content.

Instead of relying on fixed, manually curated experiences, your storefront can adapt as shopper behavior, products, and business conditions change.

What ACO uses

ACO can use the information you provide to make better decisions.

This can include:

• Shopper activity such as views, clicks, add-to-carts, and purchases
• Product or content information
• Inventory and availability
• Performance and business data
• Customer or audience attributes
• Any additional data you choose to provide

For example, you could give ACO several homepage banners and let it decide which banner to show based on shopper behavior and your business goal.

The same approach could be used for products, offers, bundles, articles, or any other content you want to optimize.

What you control

You decide what you want to achieve.

For example:

• Help shoppers discover products they're likely to buy
• Promote products that are gaining momentum
• Increase product discovery
• Encourage larger orders
• Give more visibility to selected products
• Show different content to different shoppers
• Optimize a specific shopping experience for a business goal

ACO handles the ongoing decisions needed to work toward that goal.

Where you can use ACO

ACO can optimize the content shoppers see anywhere on your store where you want to make a better choice automatically.

Product recommendations

Show products that are more relevant to each shopper in places like:

• You may also like
• Customers also viewed
• Frequently bought together

Trending and featured products

Automatically decide which products deserve attention based on what is happening in your store.

Homepage banners

Give ACO multiple banners to choose from and let it decide which one to show based on your goals and the information available about the shopper.

For example, you could have different banners for a new collection, a sale, or a premium range—and let ACO determine which experience to show.

Other shopping experiences

ACO isn't limited to products or recommendations. You can use it wherever you have multiple things to choose from, such as:

• Offers and promotions
• Bundles
• Shop the Look experiences
• Editorial or educational content
• Post-purchase offers
• Custom homepage experiences

If you can provide the content and the information needed to make a decision, ACO can help you decide what to show.

How ACO works

ACO takes the information you provide, your business goal, and what is happening in your store—and uses them to decide what to show shoppers.

The process is simple:

1. You provide the choices — Give ACO the products, banners, offers, content, or other items you want it to choose from.
2. You set the goal — Tell ACO what you want that experience to achieve—such as increasing sales, improving discovery, promoting certain products, or encouraging larger orders.
3. ACO makes the decision — When a shopper reaches that part of your store, ACO determines what to show and, when there are multiple options, which ones should appear first.
4. Shoppers interact — ACO can use what shoppers do—such as viewing, clicking, adding to cart, and purchasing—to understand what is working.
5. The experience keeps improving — As your store and shopper behavior change, ACO can adjust its decisions automatically.

You don't need to manually update every recommendation, banner, or other experience every time something changes.