From the team
Notes on recommendations, attribution, and growing revenue from your store.
De minimis ended and duty rates moved. The question isn't whether costs rose — it's whether to add a surcharge, raise the price, or absorb. Here's the math.
Unico Commerce · 3 min read
A free gift, 10% off, and free shipping can all 'convert' — but they cost wildly different amounts per incremental order. Here's the ranking method, worked out.
Unico Commerce · 3 min read
Post-purchase converts at double-digit rates — which is exactly why the number lies. Here's how to measure what the offer actually added, net of refunds.
Unico Commerce · 3 min read
Roughly 70% of carts are abandoned. The reflex is to fire off a discount. But the top reasons people leave aren't price — so a discount often pays customers who were coming back anyway.
Unico Commerce · 3 min read
The FTC is scrutinizing 'surveillance pricing,' four US states have enacted personalized-pricing laws, and regulators are fining fake urgency. Here's the line — and how personalized offers stay safe.
Unico Commerce · 4 min read
Your dashboard says the discount drove $50,000 in revenue. It didn't. Attribution tells you who gets credit — not what actually changed.
Unico Commerce · 3 min read