From the team
Notes on recommendations, attribution, and growing revenue from your store.
Bundles raise AOV — and can still destroy contribution by discounting two products the shopper would have bought anyway. Here's the break-even that tells them apart.
Unico Commerce · 3 min read
Record GMV, record revenue — and January tells a different story. Here's how to run a margin autopsy on your holiday season before you plan the next one.
Unico Commerce · 3 min read
The industry default is 10–15% off for subscribers. But churn is front-loaded, pauses beat cancels, and the LTV math decides whether the discount earns or burns.
Unico Commerce · 3 min read
Points feel cheaper than 10% off. After breakage they often are — but only if you price the true rate, the tier dilution, and the members problem.
Unico Commerce · 3 min read
Online return rates run near 20% — and discounts push them higher. A promo that looks like a win gross can be a loss net of refunds. Here's the math.
Unico Commerce · 2 min read
Shopping assistants that buy on a customer's behalf don't clip coupon codes. They read structured feeds. Here's how to make your offers agent-readable.
Unico Commerce · 3 min read