Playbook

The Playbook turns ACO's core workflow into a few repeatable moves: start with one high-value surface, give it enough traffic to learn, and use lift to decide what to do next.

You do not need to configure everything at once. Start small, understand the result, then expand what is working.

Choose your next move

• Get your first win — connect the important pieces and launch one surface so ACO can begin learning.
• Improve a surface — focus on a placement with meaningful traffic and make its ranking goal clearer.
• Prove lift — compare performance against a baseline and use the result to guide your next decision.

A simple working rhythm

Check what changed, choose one surface to improve, and give the system enough time to produce a useful signal. One deliberate change is easier to understand than several changes made together.