Use case
Turn every cart into a bigger order
Surface the right add-on or upgrade at the exact moment a shopper is deciding — on the product page, in the cart, and after checkout.
average order value lift
measured on carts that saw an ACO cross-sell suggestion in the 60 days after launch
What this looks like in practice
Product page pairing
Show the accessory or add-on shoppers actually buy alongside this item.
Cart-aware add-ons
Suggest the item most likely to be added next, based on what's already in the cart.
Post-purchase upsell
Recommend the natural next purchase on the order confirmation and in follow-up email.
Explore other use cases
Merchandise every shopper differently
Every shopper sees a different homepage, category page, and cart — ranked around what they're actually likely to buy, not a single default sort order.
View use caseOptimize for what your business needs, not just clicks
Run side-by-side experiments to see which merchandising strategy wins, and give ACO business signals — clear aged inventory, boost new arrivals, protect margin — so recommendations serve your goals, not just engagement.
View use caseStart optimizing your store today
Connect Shopify and let ACO turn shopper behavior into recommendations that sell more.
Get Started